Tata AIG Insurance to tap rural market
(Times Of India, Monday, Feb. 11, 2002)
Tata AIG Life Insurance Company is planning to launch a life Insurance
Product for the rural market by March this year - according to the
Company’s Managing Director George Oommen. Initially, the product
will be introduced in Tamil Nadu.
Addressing a press conference here on Saturday, Oommen said the
product has already been designed and developed and the company
currently in the process of training agents.
Tata AIG has tied up with The Bridge Foundation (TBF) a Bangalore-based
Micro enterprise development NGO engaged in micro enterprise development
to help create insurance awareness in the rural sector.
The foundation trustee Collin R. Timms said it was in the process
of implementing the Web-based version of Impact, a micro finance
enterprise resource management solution developed by Bangalore based
OTCO International Limited.
The product will offer micro finance institutions real-time information
and access to the funding agencies to get information on beneficiaries.
Through its rural credit programme, The Bridge Foundation has already
disbursed micro loans to the tune of Rs. 95.5 Lakh to the 18,215
households across 1,540 villages in the country during the last
fiscal.
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